Vol. 1 No. 1 (2025): National Innovation Conference on Economics and Business (NICEBIS) Proceedings

The National Innovation Conference on Economics and Business (NICEBIS) Proceedings is a collection of high-quality research papers presented at the annual NICEBIS conference. This proceeding serves as a platform for academics, researchers, and practitioners to share innovative ideas, empirical findings, and theoretical advancements in the fields of economics and business.

Published: 2025-07-01

Articles

THE EFFECT OF PRICE, PRODUCT QUALITY AND WORD OF MOUTH ON CONSUMER SATISFACTION IN USING PARTY EQUIPMENT RENTAL TENT (CASE STUDY ON PESONA TENDA TEROP LAMONGAN)

Dzakiy Annisa Muthi Ayyada, Ike Susanti, Nurus Safa’atilllah, Ruswaji (Author)
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THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON PURCHASING DECISIONS AT THE EIGER ADVENTURE STORE LAMONGAN WITH PURCHASE INTEREST AS A MEDIATING VARIABLE

Dika Bagus Irawan, Muhammad Yaskun, Lilik Nur Cholidah (Author)
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THE IMPACT OF EASE OF ACCESS, TRANSACTION SECURITY, AND PROMOTIONS ON NON-CASH QRIS (QUICK RESPONSE CODE INDONESIAN STANDARD) USERS' PURCHASING DECISIONS (Case Study on Generation Z in Lamongan District)

Febriani Dwi Rahmawati, Ruswaji, Diah Ayu Novitasari, Emalia Nova Sustyorini (Author)
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THE INFLUENCE OF SERVICE QUALITY AND CORPORATE IMAGE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (STUDY ON CUSTOMERS OF PT BPR MITRA DHANACESWARA)

Rizka Ayu Fernanda, Muhammad Yaskun, Emalia Nova Sustyorini, Luluk Nur Azizah (Author)
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THE EFFECT OF WORK MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE MEDIATED BY JOB SATISFACTION STUDY AT PT. SIMULTAN INDOAGRO MANDIRI LAMONGAN

Husnun Nikmah, Muhammad Yaskun, Emalia Nova Sustyorini, Lilik Nur Cholidah (Author)
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THE EFFECT OF PRICE PERCEPTION, SERVICE QUALITY AND PROMOTION ON CONSUMER BUYING INTEREST IN UMKM ES TEH ONE WACHID MANYAR GRESIK

Nicky Nastiti Karya Dewi, Sabilar Rosyad, Sani Rusminah, Yunni Rusmawati DJ (Author)
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THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, EASE OF USE, AND PRICE ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE (CASE STUDY ON SHOPEE USERS AMONG GEN Z IN GEGER TURI VILLAGE, LAMONGAN)

Ni’matus Sholihah, Sabilar Rosyad, Sani Rusminah, Evi Fitrotun Najiah (Author)
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THE INFLUENCE OF WORK DISCIPLINE, MOTIVATION AND SELF EFFICACY ON EMPLOYEE PERFORMANCE WITH THE ROLE OF MEDIATING ORGANIZATIONAL COMMITMENT AT THE LAMONGAN REGENCY WATER RESOURCES PUBLIC WORKS OFFICE

Agung Pramono, Lilik Nur Cholidah, Ratna Handayati, Muhammad Yaskun (Author)
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ANALYSIS OF PRODUCT QUALITY, PRICE, PROMOTION, AND LOCATION ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT MSEMs MILLENNIAL SNACKS KEDUNGPRING DISTRICT STRUCTURAL EQUATION MODELING (SEM) - PARTIAL LEAST SQUARE (PLS) METHOD

Aninda Desi Nur Fitria, Abid Muhtarom, Emalia Nova Sustyorini, Akhlis Priya Pambudi (Author)
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THE INFLUENCE OF INFLUENCERS, VIRAL MARKETING AND CONTENT MARKETING ON TIKTOK ON THE PURCHASE DECISION OF GLAD2GLOW SKINCARE PRODUCTS. (Case Study of Glad2glow Teenage Consumers in Lamongan Regency)

Fadya Indah Lestari, Nurus Safa’atilllah, Evi Yulia, Sani Rusminah (Author)
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THE ROLE OF WORK ATTACHMENT AS A MEDIATOR IN THE RELATIONSHIP BETWEEN SELF EFFICACY AND WORKPLACE SPIRITUALITY ON IMPROVING EMPLOYEE PERFORMANCE AT THE LAMONGAN REGENCY WATER RESOURCES PUBLIC WORKS OFFICE

Kholida Husen Jasin, Lilik Nur Cholidah, Ratna Handayati, Muhammad Yaskun (Author)
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THE INFLUENCE OF DIGITAL MARKETING, SERVICE QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS AT CV. EKA KARUNIA MOTOR LAMONGANc

Intan Widianti, Sabilar Rosyad, Sani Rusminah, Yunni Rusmawati DJ (Author)
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THE INFLUENCE OF MOTIVATION, WORK ENVIRONMENT AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE PRODUCTIVITY IN TAKOYAKI BUSINESS IN LAMONGAN

Rena Fuji Yulianti, Ruswaji, Diah Ayu Novitasari (Author)
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ANALYSIS OF PRICE, PROMOTION, PRODUCT QUALITY, AND LOCATION ON PURCHASING DECISIONS MEDIATED BY COMPETITIVE ADVANTAGE ON STIK BAWANG TINA JAYA KEDUNGPRING STRUCTURAL EQUATION MODELING (SEM) - PARTIAL LEAST SQUARES (PLS) METHOD

Lutfia Qolbiana Sakinah, Abid Muhtarom, Emalia Nova Sustyorini, Ratna Handayati (Author)
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PLANT SEED PURCHASE DECISION WITH PRODUCT QUALITY, PRICE AND PROMOTION AT PT NIKOS JAYA BENIH UNGGUL MANTUP LAMONGAN

Iffa Khoriq Ilmi, Puguh Cahyono, Ruswaji, Sabilar Rosyad (Author)
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THE INFLUENCE OF PRICE PERCEPTION, PRODUCT INNOVATION, AND LOCATION ON PURCHASE DECISIONS AMONG CONSUMERS OF TEA KOTA IN LAMONGAN

Eka Febriyanti, Muhamad Imam Syairozi, Ike Susanti, Yunni Rusmawati DJ (Author)
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THE INFLUENCE OF BRAND AMBASSADOR AND BRAND AWARENESS ON PURCHASE DECISION MEDIATED BY PURCHASE INTENTION OF TOSTOS TORTILLA PRODUCTS X NCT DREAM (A STUDY ON NCT DREAM FANS IN LAMONGAN REGENCY)

Gladis Nabila, Mohammad Yaskun, Diah Ayu Novitasari, Muhamad Imam Syairozi (Author)
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THE INFLUENCE OF LIVE STREAMING SELLING, FREE SHIPPING, AND ONLINE CUSTOMER REVIEWS ON THE PURCHASE INTENTIONS OF CONSUMERS IN THE SHOPEE MARKETPLACE AMONG GENERATION Z IN KARANG WEDORO VILLAGE, TURI DISTRICT, LAMONGAN REGERENCY

Ratih Rahmawati, Nurus Safa’atilllah, Evi Yulia, Ike Susanti (Author)
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THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND ONLINE CUSTOMER RATINGS ON PURCHASE DECISIONS MEDIATED BY CONSUMER TRUST (A STUDY OF THE SAMBENG COMMUNITY)

Maratun Qifdiyah, Mohammad Yaskun, Diah Ayu Novitasari, Ratna Handayati (Author)
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THE INFLUENCE OF COMPENSATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE MEDIATED BY JOB SATISFACTION (A STUDY ON EMPLOYEES OF ELRESAS WOVEN FOLDING MAT COMPANY)

Nikmatus Aulia Hidayanti, Mohammad Yaskun, Diah Ayu Novitasari, Muhamad Imam Syairozi (Author)
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THE INFLUENCE OF LEADERSHIP STYLE, ORGANIZATIONAL CULTURE AND INTERPERSONAL COMMUNICATION ON TEACHER JOB SATISFACTION (Case study at Bustanul Hikmah Dumpiagung Islamic Middle School, Lamongan Regency)

Eka Putri Nur Fadilah, Puguh Cahyono, Ruswaji, Levia Inggrit Sayekti (Author)
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ANALYSIS OF THE INFLUENCE OF LABELING AND PRICE ON MARKET SHARE OF TEH KOTA BEVERAGE PRODUCTS IN NGIMBANG DISTRICT

Elma Sri Wulandari, Puguh Cahyono (Author)
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THE ROLE OF CUSTOMER SATISFACTION MEDIATION ON THE INFLUENCE OF DIGITAL MARKETING AND WORD OF MOUTH ON THE PURCHASE DECISION OF NATURAL NUSANTARA PRODUCTS

Retno Duwi Indriyani, Mohammad Yaskun, Diah Ayu Novitasari, Luluk Nur Azizah (Author)
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THE INFLUENCE OF TRUST, ASSURANCE OF SECURITY AND ACCESSIBILITY ON THE SAVINGS INTEREST OF BRI BANK LAMONGAN BRANCH CUSTOMERS

Achmada Nadlif, Luluk Nur Azizah, Sabilar Rosyad, Emalia Nova Sustyorini (Author)
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THE INFLUENCE OF COMPLAINT HANDLING, CUSTOMER EXPERIENCE, AND CONSUMER CONFIDENCE ON CONSUMER SATISFACTION (Study on CV Sumber Tani Mandiri Agricultural Store)

Wahyu Sasongko, Nurus Safa’atilllah, Ruswaji, Emalia Nova Sustyorini (Author)
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MARKETING STRATEGY ANALYSIS (PLACE, PRICE, PROMOTION, PRODUCT, PEOPLE, PROCESS AND PHYSICAL EVIDENCE) USING SWOT MATRIX AND QSPM (STUDY AT JS CELL TIKUNG COUNTER)

Wildanul Wachid Kasaeri, Abid Muhtarom, Henny Mahmudah, Akhlis Priya Pambudi (Author)
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THE EFFECT OF SERVICE QUALITY AND PROMOTION ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT HANISA WEDDING LAMONGAN

Vony Marsela Nandasari, Mohammad Yaskun, Emalia Nova Sustyorini, Abid Muhtarom (Author)
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THE INFLUENCE OF PRICE, PROMOTION, PRODUCT QUALITY, AND SERVICE QUALITY ON CUSTOMER LOYALTY, CUSTOMER SATISFACTION AS A MEDIATING VARIABLE AT SUNAN DRAJAT DEPARTMENT STORE, NGIMBANG BRANCH

Mita Dwi Kartika, Abid Muhtarom, Moh. Heru Budi Santoso, Henny Mahmudah (Author)
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ANALYSIS OF PROMOTION, DISCOUNT, PRICE, SERVICE QUALITY AND VALUE PERCEPTION ON CUSTOMER LOYALTY MEDIATED BY CONSUMER SATISFACTION AT PT SAMI JAYA

Alvi Septi Qomalah Putri, Abid Muhtarom, Lilik Nur Cholidah, Henny Mahmudah (Author)
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THE EFFECT OF ENVIRONMENTAL AWARENESS, GREEN PRODUCT VALUE, GREEN PRICE SENSIVITY, AND GREEN PRODUCT TRUST ON GREEN PURCHASE BEHAVIOR MEDIATED BY ATTITUDE TO ECO-FRIENDLY PRODUCTS @BUMIJO.ID (STRUCTURAL EQUATION MODELING (SEM) METHOD – PATRIAL LEAST SQUAR

Arningga Ayu Anggraini, Abid Muhtarom, Lilik Nur Cholidah, Henny Mahmudah (Author)
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THE EFFECT OF GREEN KNOWLEDGE , GREEN MARKETING , AND BRAND IMAGE ON PURCHASE DECISIONS FOR RINSO DETERGENT PRODUCTS IN KEBET VILLAGE (Case Study on Housewives in Kebet Village, Lamongan)

Alfiya Salsabilla, Puguh Cahyono, Indira Shofia Maulida, Nanto Purnomo (Author)
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THE INFLUENCE OF CONTENT MARKETING, BRAND AMBASSADORS AND INFORMATION QUALITY ON PURCHASING DECISIONS SKINTIFIC PRODUCTS (Case Study in Lamongan Regency)

Azaria Al-Feyllah, Puguh Cahyono, Indira Shofia Maulida, Nanto Purnomo (Author)
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THE INFLUENCE OF FASHION LIFESTYLE, BRAND IMAGE, AND PRODUCT QUALITY ON THRIFTING PURCHASING DECISIONS AT LIKES.ID MANTUP

Amelia Rizkia Rahmah, Puguh Cahyono, Indira Shofia Maulida, Levia Inggrit Sayekti (Author)
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THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRICE, AND BRAND IMAGE ON BUYING INTEREST OF SOMETHINC SKINCARE PRODUCTS IN LAMONGAN REGENCY

Denanda Ivadha Chamalia, Puguh Cahyono, Indira Shofia Maulida, Levia Inggrit Sayekti (Author)
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THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON PURCHASING DECISIONS OF SKINTIFIC SKINCARE PRODUCTS MEDIATED BY BRAND TRUST (Study on Students of Lamongan Islamic University)

Kelara Celilia, Mohammad Yaskun, Diah Ayu Novitasari, Ratna Handayati (Author)
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THE INFLUENCE OF WORKLOAD, WORK STRESS, AND OCCUPATIONAL SAFETY AND HEALTH ON THE PERFORMANCE OF EMPLOYEES OF THE LAMONGAN DISTRICT HEALTH OFFICE

Yunita Anggraini Widyastutik, Ruswaji, Puguh Cahyono, Diah Ayu Novitasari (Author)
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THE EFFECT OF PRODUCT QUALITY, PRICE, PROMOTION AND LOCATION ON PURCHASE DECISIONS AT UMKM WINGKO DUA KLAPA MUDA IN SELOREJO VILLAGE, BAURENO DISTRICT, BOJONEGORO REGENCY

Anisa Ayu Ramadhani, Yunni Rusmawati DJ, Evi Fitrotun Najiah, Muhamad Imam Syairozi (Author)
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THE EFFECT OF PRICE PERCEPTION, PRODUCT QUALITY, QUALITY ON CUSTOMER SATISFACTION MEDIATED BY CUSTOMER LOYALTY AT COFFESHOP DELAPAN METER MOJOKERTO

Silvia Nur Aviva, Yunni Rusmawati DJ, Evi Fitrotun Najiah, Sabilar Rosyad (Author)
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THE EFFECT OF SHOPEE PAYLATER, FREE SHIPPING, LIVE STREAMING AND FLASH SALE OF SHOPEE MARKETPLACE ON PURCHASE DECISIONS OF GENERATION Z IN DUDUK SAMPEYAN DISTRICT, GRESIK REGENCY

Annisa Syaidatul Kumala, Yunni Rusmawati DJ, Evi Fitrotun Najiah, Sutinem (Author)
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THE EFFECT OF EMPLOYEE ENGAGEMENT , WORK LIFE BALANCE AND WORK ENVIRONMENT IN IMPROVING EMPLOYEE PERFORMANCE IN THE WORKFORCE IN LAMONGAN DISTRICT

Evita Rahma Aprilia, Evi Yulia, Akhlis Priya Pambudi, Ike Susanti (Author)
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THE EFFECT OF EMOTIONAL INTELLIGENCE AND CAREER ADAPTABILITY ON CAREER SUCCESS OF GENERATION Z EMPLOYEES IN LAMONGAN REGENCY

Merry Anjelika, Evi Yulia, Sani Rusminah, Danu Kusbandono (Author)
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THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE ON CONSUMER SATISFACTION OF MAKE OVER COSMETICS ON STUDENTS OF THE FACULTY OF ECONOMICS, UNIVERSITAS ISLAM LAMONGAN

Ratna Dwi Ichsanti, Puguh Cahyono, Indira Shofia Maulida, Nurus Safa’atilllah (Author)
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THE EFFECT OF HALAL, TASTE, PRICE PERCEPTION, PRODUCT QUALITY ON CUSTOMER SATISFACTION ON KANG ACHMED KEBAB PRODUCTS (Consumer Case Study in Lamongan Community)

Nurdianti Puspita Sari, Ruswaji, Diah Ayu Novitasari, Sabilar Rosyad (Author)
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THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, PRODUCT QUALITY AND PRICE ON POND’S PRODUCT PURCHASE DECISION (Consumer Case Study on Millennials in Lamongan)

Zumaro, Ruswaji, Diah Ayu Novitasari, Sabilar Rosyad (Author)
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THE EFFECT OF CAPITAL STRUCTURE, COMPANY SIZE AND LIQUIDITY ON FINANCIAL PERFORMANCE AND COMPANY VALUE IN CONVENTIONAL COMMERCIAL BANK COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE (IDX)

Galo Dwi Nur Handayani, Akhmad Imam Amrozi, Mohammad Syafik (Author)
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THE EFFECT OF EARNINGS SMOOTHING, COMPANY SIZE, LEVERAGE, AND PROFITABILITY ON MARKET REACTION IN LQ45 INDEX STOCKS LISTED ON THE INDONESIA STOCK EXCHANGE (LQ45 CASE STUDY)

Afissha Indah Kuswanti, Akhmad Imam Amrozi, Mohammad Syafik, Rochman Arif (Author)
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ANALYSIS OF THE INFLUENCE OF PRESSURE, OPPORTUNITY, AND RATIONALITY ON FINANCIAL STATEMENT FRAUD

Arifa Sofianingsih, Akhmad Imam Amrozi, Abidah Dwi Rahmi Satiti (Author)
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ANALYSIS OF REGIONAL GOVERNMENT FINANCIAL PERFORMANCE BASED ON REALIZATION OF REGIONAL REVENUE AND EXPENDITURE BUDGET (STUDY OF GERBANGKERTOSUSILA REGENCY/CITY)

Evita Amalia, Akhmad Imam Amrozi, Abidah Dwi Rahmi Satiti (Author)
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THE INFLUENCE OF ACCOUNTING PERCEPTION, ACCOUNTING KNOWLEDGE, AND BUSINESS SCALE ON THE USE OF ACCOUNTING INFORMATION IN MSMEs IN LAMONGAN REGENCY (Empirical study on the MSME culinary sub-sector in Lamongan Regency)

Cindy Cantika Sari, Rochman Arif, Abdul Ghofur (Author)
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THE INFLUENCE OF ACCOUNTING INFORMATION SYSTEMS, FINANCIAL REPORT QUALITY, DECISION MAKING EFFECTIVENESS, AND WORK MOTIVATION ON MSME PERFORMANCE IN LAMONGAN REGENCY

Renu Vifinniyah, Rochman Arif, Abdul Ghofur (Author)
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The Influence of Financial Literacy, Financial Behavior, Utilization of Social Media, and Financial Technology on the Financial Performance of MSMEs

Siti Nur Khabibah, Rochman Arif, Yenni Vera Fibriyanti (Author)
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THE INFLUENCE OF INFLUENCERS, CONTENT MARKETING, AND BRAND AWARENESS ON IMPULSE BUYING BEHAVIOR AMONG TIKTOK SOCIAL COMMERCE USERS IN LAMONGAN REGENCY

Alfi Nur Khasanah, Evi Yulia, Nanto Purnomo, Puguh Cahyono (Author)
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THE EFFECT OF PRICE, PROMOTION, AND SERVICE QUALITY ON CONSUMER SATISFACTION IN M2M MANTUP

Izzatul Ummah, Ike Susanti, Evi Yulia, Ruswaji (Author)
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THE EFFECT OF PRODUCT BENEFIT AS A MODERATOR OF THE INFLUENCE OF FACIAL ATTRACTIVENESS ON PURCHASE INTENTION OF LOCAL PRODUCTS (EXPERIMENTAL STUDY)

Nur Laili Izzatul Hidayati Mas’uda, Evi Yulia, Moh. Muklis Sulaeman, Ike Susanti (Author)
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THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, AND MARKETING STRATEGY ON CONSUMER SATISFACTION OF AJM SNACK CERME

Mohammad Syaidul Umam, Luluk Nur Azizah, Sabilar Rosyad, Emalia Nova Sustyorini (Author)
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THE EFFECT OF ADVERTISING, BRAND IMAGE, WORD OF MOUTH, AND PRODUCT DIFFERENTIATION ON PURCHASE DECISIONS IN THE HIJAB WORLD BY LSCRAF LAMONGAN

Fira Uswatun Khasanah, Yunni Rusmawati DJ, Luluk Nur Azizah, Henny Mahmudah (Author)
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THE INFLUENCE OF SOCIAL MEDIA MARKETING, BRAND IMAGE , PRICE PERCEPTION AND PRODUCT QUALITY ON BUYING INTEREST IN MS GLOW SKINCARE PRODUCTS

Shela Pramesti Aprilia, Yunni Rusmawati DJ, Luluk Nur Azizah, Muhamad Imam Syairozi (Author)
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THE INFLUENCE OF PROMOTION, E-SERVICE QUALITY, AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS OF BIGENMI.OFC PRODUCTS ON THE SHOPEE MARKETPLACE

Selisa Ainun Nadhifah, Sabilar Rosyad, Sani Rusminah, Yunni Rusmawati DJ (Author)
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THE EFFECT OF RELIGIOSITY, MATERIALISM AND SELF-ESTEEM ON IMPULSIVE BUYING BEHAVIOR OF THE MILLENNIAL GENERATION IN LAMONGAN REGENCY

Elvina Intan Fauziyah, Evi Yulia, Nanto Purnomo, Puguh Cahyono (Author)
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THE INFLUENCE OF KNOWLEDGE AND EMPLOYEE ORGANIZATION RELATIONSHIP IN INCREASING THE CAREER SUCCESS OF INDUSTRIAL EMPLOYEES IN LAMONGAN DISTRICT

Alien Tri Estilita, Evi Yulia, Nanto Purnomo, Evi Fitrotun Najiah (Author)
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THE INFLUENCE OF SELF EFFICACY, SELF ESTEEM AND PERSONALITY ON EMPLOYEE PERFORMANCE IN LAMONGAN DISTRICT

Vevi Eka Avrilia, Evi Yulia, Sani Rusminah, Diah Ayu Novitasari (Author)
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THE EFFECT OF MARKETING MIX STRATEGY ON CUSTOMER SATISFACTION CV. NAVASOLUSINDO

Moh. Pranda Setiawan, Nanto Purnomo (Author)
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THE INFLUENCE OF INFLUENCER CREDIBILITY AND BRAND TRUST ON PURCHASING DECISIONS FOR SKINCARE PRODUCTS IN LAMONGAN (Case Study On The Originote Product)

Firahayu Firnanda, Evi Yulia, Nanto Purnomo, Dhita Dhora Damayanti (Author)
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INFLUEINCEI SOCIAL MEIDIA MARKEITING , SEIARCH EINGINEI OPTIMIZATION, AND EIMAIL MARKEITING ON PURCHASING DEICISIONS SCARLEITT PRODUCTS ON TIK TOK SHOP (CASEI STUDY ON GEIN Z IN BANJARGONDANG VILLAGEI , DISTRICT BLULUK , REIGEINCY (LAMONGAN )

Ervina Mutiara Firdausy, Nurus Safa’atilllah, Danu Kusbandono, Emalia Nova Sustyorini (Author)
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THE EFFECT OF GREEN MARKETING ON REPURCHASE INTENTION IN PANDELA UMKM IN PANDANPANCUR VILLAGE

Nurtiamanda Dwi Arianti, Moh. Heru Budi Santoso, Moh. Muklis Sulaeman, Indira Shofia Maulida (Author)
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THE EFFECT OF WORK-LIFE BALANCE AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE MEDIATED BY WORK STRESS (Study at the Department of Tourism and Culture of Lamongan Regency)

Nabila Zakiyatul Imamah, Mohammad Yaskun, Emalia Nova Sustyorini, Luluk Nur Azizah (Author)
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ANALYSIS OF THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT, DIGITAL MARKETING AND SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION ON THE DANA APPLICATION (Study Case at Bima Cell)

Reka Nadya Ramayanti, Henny Mahmudah, Mohammad Yaskun, Evi Fitrotun Najiah (Author)
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THE EFFECT OF WORK ENVIRONMENT AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE WITH WORK DISCIPLINE AS A MEDIATING VARIABLE AT PT. MADINA DZIKRA CEMERLANG LAMONGAN

Khabibul Akmal, Henny Mahmudah, Mohammad Yaskun, Evi Yulia (Author)
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THE EFFECT OF PRICE, DELIVERY TIMELINESS AND SERVICE QUALITY ON CONSUMER SATISFACTION IN USING SHOPEE EXPRESS SHIPPING SERVICES (Case Study on Management Study Program Students of Unisla Lamongan)

Ahmad Yazid Al Bustomy, Henny Mahmudah, Lilik Nur Cholidah, Dhita Dhora Damayanti (Author)
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THE INFLUENCE OF EDUCATION LEVEL, TRAINING AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT THE KARANGGENENG SUB-DISTRICT OFFICE

Rahmadyah Al Mubarok, Henny Mahmudah, Evi Fitrotun Najiah, Abid Muhtarom (Author)
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THE ROLE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE ON TOBACCO PURCHASE DECISIONS AT "SURYA MAS TOBACCO SHOP" MEDIATED BY CONSUMER SATISFACTION

Pijar Baruni Shantika, Henny Mahmudah, Lilik Nur Cholidah, Evi Yulia (Author)
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THE EFFECT OF MARKETING MIX (LOCATION, PROMOTIONAL PRICE) ON CUSTOMER SATISFACTION MEDIATED BY SERVICE QUALITY IN LAMONGAN TROOPERS CLEAN SHOES" SHOE CARE AND WASHING SERVICE

Moh. Dimas Saputra, Henny Mahmudah, Mohammad Yaskun, Ratna Handayati (Author)
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THE EFFECT OF SELF EFFICACY, WORK STRESS, MOTIVATION AND REWARD ON EMPLOYEE PERFORMANCE OF THE REGIONAL FINANCIAL AND ASSET MANAGEMENT AGENCY OF LAMONGAN REGENCY

Asmaul Khusnah, Yunni Rusmawati DJ, Sabilar Rosyad, Sutinem (Author)
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ANALYSIS OF THE EFFECTIVENESS AND CONTRIBUTION OF LAND AND BUILDING TAX, RURAL AND URBAN TO THE ORIGINAL REGIONAL INCOME OF LAMONGAN REGENCY IN 2019-2023

Jurid Enjang Putri Pamikatsih Arto Purnomo, Indah Kurniyawati, Erna Hayati (Author)
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THE EFFECT OF QUICK RATIO, DEBT TO ASSET RATIO, AND DEBT TO EQUITY RATIO ON FINANCIAL PERFORMANCE

Aulia Dian Safitri, Abidah Dwi Rahmi Satiti, Erna Hayati, Abdul Ghofur (Author)
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THE INFLUENCE OF INFORMATION ASYMMETRY, EARNINGS QUALITY AND TAX AVOIDANCE ON COMPANY VALUE

Devi Nur Luvinta, Indah Kurniyawati, Erna Hayati (Author)
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THE INFLUENCE OF GENDER OF DIRECTORS AND BOARD OF COMMISSIONERS ON COMPANY VALUE IN FOOD AND BEVERAGE COMPANIES LISTED ON (BEI) 2019-2024

Dian Rahmawati, Fitri Nur Jannah, Abidah Dwi Rahmi Satiti, Abdul Ghofur (Author)
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THE EFFECT OF TOTAL ASSET TURNOVER, DEBT TO EQUITY RATIO, CURRENT RATIO ON FINANCIAL PERFORMANCE

Fenny Purba Dewanti, Abidah Dwi Rahmi Satiti, Rochman Arif , Rosdiyati (Author)
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THE EFFECT OF RECEIVABLES TURNOVER, INVENTORY TURNOVER, AND WORKING CAPITAL TURNOVER ON FINANCIAL PERFORMANCE

Awanda Ricky Aprillah, Abidah Dwi Rahmi Satiti, Erna Hayati, Abdul Ghofur, Fitri Nur Jannah (Author)
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THE EFFECT OF PERSONAL SELLING, ADVERTISING, AND PRODUCT DIFFERENTIATION ON CONSUMER PURCHASE DECISIONS CASE STUDY ON MS18 MIE AYAM MANTAP

Maslakhatun Nisa, Evi Fitrotun Najiah, Indira Shofia Maulida, Dhita Dhora Damayanti (Author)
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THE EFFECT OF PRODUCT VARIATION, TASTE, PRICE, AND SERVICE QUALITY ON REPURCHASING DECISIONS IN MILLENNIAL SNACKS UMKM (CASE STUDY OF KEDUNGPRING MILLENNIAL SNACKS)

Dila Salma, Yunni Rusmawati DJ, Sabilar Rosyad, Luluk Nur Azizah (Author)
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THE EFFECT OF ATTRACTIVENESS, SERVICE QUALITY, PROMOTION AND PRICE ON VISITOR SATISFACTION AT THE ORO-ORO OMBO MANTUP SWIMMING POOL TOURISM IN LAMONGAN

Lisa Septi Ayu Damayanti, Yunni Rusmawati DJ, Sabilar Rosyad, Luluk Nur Azizah (Author)
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INFLUENCE OF MARKETING MIX (PRICE AND PRODUCT QUALITY) ON HANASUI BRAND SKINCARE CUSTOMER DECISIONS MEDIATED BY BRAND IMAGE

Siti Nur Aysya Assyaroh, Henny Mahmudah, Ratna Handayati, Evi Fitrotun Najiah (Author)
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THE EFFECT OF PRODUCT QUALITY, PRICE, PROMOTION AND SERVICE QUALITY ON PURCHASE DECISIONS AT FAIZZAH OLSHOP CLOTHING STORE IN LAMONGAN

Anggi Dewi Rikana, Yunni Rusmawati DJ, Evi Fitrotun Najiah, Muhamad Imam Syairozi (Author)
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THE INFLUENCE OF ACCESSIBILITY, SERVICE QUALITY, AND TRUST LEVEL ON USER SATISFACTION (A STUDY AT THE LAND OFFICE OF LAMONGAN REGENCY)

Mochammad Hanafi Abdullah, Ratna Handayati, Mohammad Yaskun, Akhlis Priya Pambudi (Author)
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THE INFLUENCE OF SERVICE QUALITY, PRICE, AND PROMOTION ON CUSTOMER SATISFACTION AT CAFFE ANGKRINGAN SAKKAREPMU

Rakhmad Bayu Firmansyah, Ruswaji, Nurus Safa’atilllah, Moh. Muklis Sulaeman (Author)
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THE EFFECT OF INFLUENCER MARKETING AND CUSTOMER REVIEWS ON CONSUMERS’ PURCHASE INTENTION OF WARDAH BEAUTY PRODUCTS THE MEDIATING ROLE OF BRAND IMAGE IN THE GERBANGKERTOSUSILA REGION (STRUCTURAL EQUATION MODELING (SEM) METHOD – PATRIAL LEAST SQUARE (PLS)

Sri Mulyana, Ruswaji, Danu Kusbandono, Moh. Muklis Sulaeman (Author)
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ANALYSIS OF THE MARKETING MIX (PRICE AND POMOTION) ON SALES GROWTH MEDIATED BY CUSTOMER SATISFACTION : A CASE STUDY AT UMKM CAKE AND BAKERY LOWAYU DUKUN GRESIK

Ahmad Ferry Zainul Haq, Henny Mahmudah, Lilik Nur Cholidah, Mohammad Yaskun (Author)
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THE INFLUENCE OF INCENTIVES, WORKLOAD AND WORK ENVIRONMENT ON EMPLOYEE LOYALTY (CASE STUDY ON CV. KITCHEN HAS INDONESIAN CREATIONS)

Devina Indah Rahmawati, Ruswaji, Danu Kusbandono, Indira Shofia Maulida (Author)
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THE INFLUENCE OF PRODUCT DESIGN, PRODUCT PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF CURVA BOYS STORE PRODUCTS

Achmad Danu Ananta Sugandi, Sabilar Rosyad, Ike Susanti, Yunni Rusmawati DJ (Author)
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ANALYSIS OF THE INFLUENCE OF PRICE AND SERVICE ON PURCHASE DECISIONS IN PRODUCT QUALITY MEDIA WOOD PROCESSING “UD APID JAYA FURNITURE” DISTRICT LAMONGAN

Ahmad Mursid Efendi, Henny Mahmudah, Lilik Nur Cholidah, Mohammad Yaskun (Author)
- pdf
THE EFFECT OF CAPITAL STRUCTURE, LIQUIDITY, COMPANY SIZE AND LEVERAGE ON FINANCIAL PERFORMANCE (STUDY OF COMPANIES LISTED ON THE JAKARTA ISLAMIC INDEX)

Dina Ayu Mei Saputri, Akhmad Imam Amrozi, Mohammad Syafik (Author)
- pdf
THE EFFECT OF SERVICE QUALITY AND SALES PROMOTION ON CUSTOMER LOYALTY MEDIATED PURCHASE DECISIONS (Case Study on Madinashop Lamongan Online Store)

Windy Alfianti, Mohammad Yaskun, Emalia Nova Sustyorini, Luluk Nur Azizah (Author)
- pdf
THE INFLUENCE OF WORD OF MOUTH, PUBLIC RELATIONS, AND PRICE ON CUSTOMER PURCHASE INTENTION ON (UD. VICTORY MOTOR LAMONGAN)

Mujiyanto, Ike Susanti, Ruswaji, Danu Kusbandono (Author)
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THE INFLUENCE OF MODERNIZATION AND PRODUCT INNOVATION ON SALES OF WOVEN FOLDING MAT INDUSTRY (CASE STUDY OF UD. ANUGRAH FOLDING MAT IN DAMPIT HAMLET, GEMPOLTUKMLOKO VILLAGE, SARIREJO DISTRICT, LAMONGAN REGENCY)

Muhammad Almas Faiq, Ruswaji, Ike Susanti, Diah Ayu Novitasari (Author)
- pdf
THE EFFECT OF PRODUCT LABELING AS A MODERATION OF THE INFLUENCE OF PRODUCT PACKAGING ON THE PURCHASE INTENTION OF UMKM PRODUCTS (EXPERIMENTAL STUDY)

Lintang Alvinda Niafudanita, Evi Yulia, Sani Rusminah, Danu Kusbandono (Author)
- pdf
THE EFFECT OF PRODUCT VARIETY, DISCOUNT PRICE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION (CASE STUDY AT EDY DECORATION LAMONGAN)

Edi Saputro, Nurus Safa’atilllah, Ike Susanti, Emalia Nova Sustyorini (Author)
- pdf
ANALYSIS OF MARKET ORIENTATION, PRODUCT INNOVATION, MARKETING STRATEGY TOWARDS LOYALTY IN MEDIATION OF PURCHASE DECISIONS OF UMKM FURNITURE PRODUCTS UD. SUMBER BAROKAH

Muhammad Saifudin, Abid Muhtarom, Moh. Heru Budi Santoso, Akhlis Priya Pambudi (Author)
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THE INFLUENCE OF LIFESTYLE, FEAR OF MISSING OUT (FOMO), AND PRODUCT QUALITY ON THE PURCHASE DECISION OF IPHONE SMARTPHONES (CASE STUDY ON STUDENTS OF THE ISLAMIC UNIVERSITY OF LAMONGAN)

Echa Silvi Trisyanti, Ike Susanti, Nurus Safa’atilllah, Ruswaji (Author)
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ANALYSIS OF THE EFFECT OF EDUCATION LEVEL AND SKILLS ON EMPLOYEE WORK PRODUCTIVITY AT PT. BINTANG MAS CONVECTION, PARENGAN VILLAGE, MADURAN DISTRICT, LAMONGAN REGENCY

Moh. Heru Budi Santoso, Asri Laksmi Riani, Mugi harsono, Joko Suyono (Author)
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THE INFLUENCE OF ONLINE CONVENIENCE, VISUAL APPEAL, AND SALES PROMOTION ON ONLINE IMPULSE BUYING: THE MEDIATING ROLE OF CONSUMER ATTITUDES

Dhita Dhora Damayanti, Budhi Haryanto, Lilik Wahyudi, Catur Sugiarto (Author)
- pdf

Vol. 1 No. 1 (2025): National Innovation Conference on Economics and Business (NICEBIS) Proceedings

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