THE EFFECT OF GREEN MARKETING ON REPURCHASE INTENTION IN PANDELA UMKM IN PANDANPANCUR VILLAGE

Authors

  • Nurtiamanda Dwi Arianti Islamic University of Lamongan Author
  • Moh. Heru Budi Santoso Islamic University of Lamongan Author
  • Moh. Muklis Sulaeman Islamic University of Lamongan Author
  • Indira Shofia Maulida Islamic University of Lamongan Author

Keywords:

Green Marketing, Repurchase Intention, UMKM Pandela

Abstract

This study about of Green marketing on repurchase intention. In this study, the population included were consumers of Pandela UMKM, Pandanpancur Village, whose number was not known for certain. In this study used was 192 Respondents. There is no partial effect of the Green Product variable on Repurchase intention in UMKM Pandela Pandanpancur. There is a significant effect of the Green Price variable on Repurchase intention in UMKM Pandela Pandanpancur. There is no significant effect of the Green Price variable on Repurchase intention in UMKM Pandela Pandanpancur. There is a significant effect of the Green Place variable on Repurchase intention in UMKM Pandela Pandanpancur. Together, they have a significant effect on the dependent variable (Repurchase intention) in UMKM Pandela Pandanpancur.

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Published

2025-07-01

Issue

Vol. 1 No. 1 (2025): National Innovation Conference on Economics and Business (NICEBIS) Proceedings

Section

Articles