THE INFLUENCE OF SOCIAL MEDIA MARKETING, PRICE, AND BRAND IMAGE ON BUYING INTEREST OF SOMETHINC SKINCARE PRODUCTS IN LAMONGAN REGENCY

Authors

  • Denanda Ivadha Chamalia Islamic University of Lamongan Author
  • Puguh Cahyono Islamic University of Lamongan Author
  • Indira Shofia Maulida Islamic University of Lamongan Author
  • Levia Inggrit Sayekti Islamic University of Lamongan Author

Keywords:

Social Media Marketing, Price, Brand Image, Purchase Interest, Somethinc Skincare

Abstract

This study aims to analyze the influence of Social Media Marketing, Price, and Brand Image on Consumer Purchase Interest of Somethinc brand skincare products in Lamongan Regency. The background of this study is based on the widespread use of social media which changes product marketing patterns, including in the beauty industry. The method used is associative quantitative with a multiple linear regression approach. The sample consisted of 95 respondents selected using purposive sampling techniques. The results of the study showed that partially and simultaneously the three variables had a significant effect on consumer purchase interest.

Downloads

Published

2025-07-01

Issue

Vol. 1 No. 1 (2025): National Innovation Conference on Economics and Business (NICEBIS) Proceedings

Section

Articles