THE INFLUENCE OF FASHION LIFESTYLE, BRAND IMAGE, AND PRODUCT QUALITY ON THRIFTING PURCHASING DECISIONS AT LIKES.ID MANTUP

Authors

  • Amelia Rizkia Rahmah Islamic University of Lamongan Author
  • Puguh Cahyono Islamic University of Lamongan Author
  • Indira Shofia Maulida Islamic University of Lamongan Author
  • Levia Inggrit Sayekti Islamic University of Lamongan Author

Keywords:

Fashion life style, brand image, product quality, purchasing decisions

Abstract

In today's digital era, science and technology are developing very rapidly. The current situation results in a lot of competition between businesses that are getting tighter around the world. Business actors need to make efforts to bring in customers and retain customers. The purpose of this research is to find out The Influence Of Fashion Lifestyle, Brand Image, And Product Quality On Thrifting Purchasing Decisions. The population in this study were Likes.id Instagram followers, with a sample size of 100 respondents,  by using SPSS 26 as a tool to analyse the data. The results showed that the variables of fashion lifestyleI and product quality had no significant effect partially on purchasing decisions and brand image brand image on purchasing decisions.

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Published

2025-07-01

Issue

Vol. 1 No. 1 (2025): National Innovation Conference on Economics and Business (NICEBIS) Proceedings

Section

Articles