THE INFLUENCE OF PRODUCT DESIGN, PRODUCT PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF CURVA BOYS STORE PRODUCTS

Abstract

Currently, Indonesian football in the modern era has begun to move forward into a large industry. This study uses quantitative, with a sample of 95 respondents who are customers of Curva Boys tore. The results showed that product design had a negative and insignificant influence on purchase decisions, price had a negative and significant influence on purchase decisions, product quality had a positive and significant influence on purchase decisions, and from testing the three variables, the relationship between product design (X1), product price (X2), and product quality (X3) on purchase decisions (Y), obtained a result of a most significant influence The dominant factor in the purchase decision (Y) is product quality (X3).