ANALYSIS OF PROMOTION, DISCOUNT, PRICE, SERVICE QUALITY AND VALUE PERCEPTION ON CUSTOMER LOYALTY MEDIATED BY CONSUMER SATISFACTION AT PT SAMI JAYA

Authors

  • Alvi Septi Qomalah Putri Islamic University of Lamongan Author
  • Abid Muhtarom Islamic University of Lamongan Author
  • Lilik Nur Cholidah Islamic University of Lamongan Author
  • Henny Mahmudah Islamic University of Lamongan Author

Keywords:

Promotion, Discount, Price, Service Quality, Perceived Value, Consumer Loyalty, Consumer Satisfaction

Abstract

Tihe purpoise of thiis studiy wais to deteirmine the analysis of Promotion (X1), Discount (X2), Price (X3), Service Quality (X4) and Perception of Value (X5) on Custiomer Loyialty (Y) Mediiated by Conisumer Satisfaiction (X) at PT Sami Jaya. The nuimber of samples in this study was 245 respondents. The results of this study indicate that the variables of promotion (X1), price (X2), service quality (X4), and perception of value (X5) on customer loyalty (Y) have a positive and significant influence. While thei priice variable (X3) hiias a neigiative and insigniifiicant effiect. The variables of promotion, (x1) discount (X2), and price (X3) on consumer satisfaction (Z) have a positive and signifiicant eiffect. Whilie serivice qualiity and perceiption of valiue havie a piositive anid signifiicant effeict on conisumer satisfaiction (Z).

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Published

2025-07-01

Issue

Vol. 1 No. 1 (2025): National Innovation Conference on Economics and Business (NICEBIS) Proceedings

Section

Articles