NICEBIS : National Innovation Conference on Economics and Business
The National Innovation Conference on Economics and Business (NICEBIS) Proceedings is a collection of high-quality research papers presented at the annual NICEBIS conference. This proceeding serves as a platform for academics, researchers, and practitioners to share innovative ideas, empirical findings, and theoretical advancements in the fields of economics and business. NICEBIS Proceedings is committed to maintaining high academic standards through a double-blind peer review process, ensuring the integrity, originality, and relevance of published papers. The scope of the proceeding includes but is not limited to: Economic Development and Policy Business Strategy and Innovation Financial Markets and Investment Entrepreneurship and SMEs Digital Economy and E-commerce Sustainable Business and Corporate Governance Marketing and Consumer Behavior Human Resource Management
RESILIENT LEADERSHIP AND PSYCHOLOGICAL CAPITAL IN ENHANCING QUALITY OF WORK LIFE AMONG PUBLIC SECTOR EMPLOYEES IN HYBRID WORK ENVIRONMENTS
This study investigated how resilient leadership and psychological capital contributed to enhancing the quality of work life among employees in Malaysia’s public sector under hybrid work arrangements. The transition to hybrid work environments has introduced new complexities for civil servants, including extended working hours, role ambiguity, and reduced interpersonal interaction. These challenges have affected employees’ perception of job satisfaction, motivation, and psychological well-being. Using a quantitative cross-sectional design, data were collected from 350 public sector employees across various government departments. Validated instruments were employed to assess leadership behaviors, psychological capital components, and perceived quality of work life. The results demonstrated that resilient leadership significantly improved employees’ quality of work life, with psychological capital acting as a partial mediator in this relationship. These findings highlight the importance of leadership strategies that prioritize empathy, adaptability, and vision, supported by psychological resources such as hope, resilience, and optimism. The study provides valuable insights for public administrators seeking to foster positive work environments and sustainable workforce engagement. Interventions that build leadership resilience and cultivate psychological strengths are recommended to enhance the overall quality of life for public servants in the era of flexible and digitalized work structures.
LEADERSHIP EFFECTIVENESS AND DIGITAL TECHNOLOGY ADOPTION IN MALAYSIA: INSIGHTS FOR NAVIGATING INDUSTRY
In Malaysia’s ongoing transition toward Industry 4.0 and the MyDIGITAL Blueprint, effective leadership has become the cornerstone of successful digital transformation. This study examines how leadership effectiveness mediates the relationship between key determinants—perceived usefulness, perceived ease of use, cost-effectiveness, communication effectiveness, and digital literacy—and digital technology adoption across Malaysian organizations. Employing a quantitative design with 351 respondents from diverse sectors and analyzed via Partial Least Squares Structural Equation Modelling (PLS-SEM), the results reveal that leadership effectiveness exerts a significant mediating influence, transforming readiness and perceptions into actual adoption outcomes. Notably, perceived ease of use and cost-effectiveness show weak direct effects but become impactful through leadership mediation, underscoring leaders’ role in simplifying complexity, aligning strategy, and driving behavioral change. Theoretically, this study extends the Technology Acceptance Model (TAM) and Technology-Organization-Environment (TOE) frameworks by embedding leadership as a central mediator. Practically, it provides actionable insights for policymakers, organizational leaders, and educators seeking to strengthen Malaysia’s digital readiness and competitiveness. The findings advocate for digital leadership development, cross-sectoral collaboration, and sustainable adoption strategies that empower Malaysia’s government, SMEs, and service industries to thrive in a rapidly evolving global digital economy.
DIGITAL LITERACY AS THE MISSING LINK: A MULTITHEORETICAL APPROACH TO HEALTHCARE TECHNOLOGY ADOPTION
This study examined the mediating role of digital literacy in the relationship between perceived value, trust, and convenience, and consumer behaviour in the adoption of digital healthcare services in Malaysia. A comprehensive framework was developed by integrating elements from three established models: the Technology Acceptance Model, the Unified Theory of Acceptance and Use of Technology, and the Value-Based Adoption Model. Data were collected from 351 Malaysian respondents and analysed using structural equation modeling with bootstrapped mediation techniques. The findings revealed that digital literacy significantly mediated the effects of perceived value, trust, and convenience on consumer behaviour. These results suggested that individuals were more likely to adopt digital healthcare services when they possessed higher levels of digital competence, influenced by their perceptions of value, credibility, and ease of use. The study provided critical insights for system designers and policymakers to improve user adoption by enhancing digital skills and simplifying healthcare platforms. These outcomes were particularly relevant for culturally and demographically diverse populations in developing economies.
THE INFLUENCE OF ONLINE CONVENIENCE, VISUAL APPEAL, AND SALES PROMOTION ON ONLINE IMPULSE BUYING: THE MEDIATING ROLE OF CONSUMER ATTITUDES
The rise of e-commerce has intensified Online impulse buying behavior, driven by digital stimuli such as convenience, visual s, and promotional content. This study investigates the effects of Online convenience, visual appeal, and sales promotions on Online impulse buying behavior, mediated by consumer attitudes. A quantitative approach was employed with 223 Shopee users. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings reveal that visual appeal and consumer attitudes significantly and positively influence impulse buying. Online convenience negatively affects impulse behavior, while promotions show no direct effect but influence indirectly via attitudes. Consumer attitude serves as a crucial mediator, linking visual appeal and promotions to impulsive behavior. High convenience can reduce emotional spontaneity in purchasing. Impulse buying behavior is more influenced by visual and emotional aspects than by convenience or direct promotional stimuli. Attitude forms a cognitive-affective bridge between digital stimuli and spontaneous consumer actions.
ANALYSIS OF THE EFFECT OF EDUCATION LEVEL AND SKILLS ON EMPLOYEE WORK PRODUCTIVITY AT PT. BINTANG MAS CONVECTION, PARENGAN VILLAGE, MADURAN DISTRICT, LAMONGAN REGENCY
Economic development is basically reflected by the occurrence of changes in new flows concerning the flow of income and benefits to local, regional and even national communities. Industrial development is also influenced by employee performance as seen from the level of productivity, it can also be seen from the skills and education level of its workforce. The purpose of this study is to determine the partial and simultaneous influence of skills and education levels as well as the dominant variables influencing work productivity at the PT. Bintang Mas Maduran convection. This research was conducted at PT. Bintang Mas Maduran, a convection company. The research type was quantitative. The population in this study was 300 employees with a sample of 75 respondents. Data collection methods used observation and interviews and questionnaires with a 5-point Likert scale. Data analysis methods used validity, reliability, multiple regression, classical assumptions, coefficient of determination, t-test, and F-test. The results of the study showed that the partial t-test results obtained tcount (X1) = 7.018 > ttable = 1.993, tcount (X2) = 5.560 > ttable = 1.993, meaning there is a partial influence of education level and skills on productivity. The results of the simultaneous F count test were 50.367 while the F table was 3.124, so there is a simultaneous influence. The conclusion obtained is that there is a simultaneous and partial influence between education level and skills on work productivity, and the most dominant variable is education level.
THE INFLUENCE OF LIFESTYLE, FEAR OF MISSING OUT (FOMO), AND PRODUCT QUALITY ON THE PURCHASE DECISION OF IPHONE SMARTPHONES (CASE STUDY ON STUDENTS OF THE ISLAMIC UNIVERSITY OF LAMONGAN)
This study aims to analyze the influence of lifestyle, fear of missing out (FOMO), and product quality on the purchase decision of iPhones among students of Universitas Islam Lamongan. This research employs a quantitative approach. The population consists of Universitas Islam Lamongan students from the 2022, 2023, and 2024 cohorts who use iPhones, with a sample size of 100 respondents. Data analysis was conducted using SPSS version 26, including instrument testing, classical assumption tests, multiple linear regression analysis, hypothesis testing, and the coefficient of determination test. The resulting mathematical model is: Y = 0,887 + 0,229X1 + 0,280X2 + 0,444X3 representing the influence of lifestyle, FOMO, and product quality on purchase decisions. The findings indicate that lifestyle, fear of missing out, and product quality have a positive influence on purchase decisions. The results of the t-test show that tcount > ttable. Simultaneously, lifestyle, fear of missing out, and product quality significantly affect purchase decisions, as evidenced by the F-test results indicating F-count > F-table. Among the variables, product quality has the most dominant influence on iPhone purchase decisions.
ANALYSIS OF MARKET ORIENTATION, PRODUCT INNOVATION, MARKETING STRATEGY TOWARDS LOYALTY IN MEDIATION OF PURCHASE DECISIONS OF UMKM FURNITURE PRODUCTS UD. SUMBER BAROKAH
This study aims to determineAnalysis of Market Orientation, Product Innovation, Marketing Strategy on Loyalty in the Mediating of Purchasing Decisions of UMKM Furniture Products UD Sumber Barokah. This study uses a quantitative research type using the Partial Least Square (PLS-SEM) analysis method. The respondents used in this study are from the population, namelyall UD Sumber Barokah customers during September 2024 to November 2024 and the sample determination was carried out using the Simple Random Sampling Technique with the Slovin formula which resulted in 125 respondents of UD Sumber Barokah customers.The results of this study show that Market Orientation has a positive and significant effect on Loyalty. Product Innovation has a positive and significant effect on Loyalty. Marketing Strategy has a positive and significant effect on Loyalty. Market Orientation has a positive and significant effect on Purchasing Decisions. Product Innovation has a positive and significant effect on Purchasing Decisions. Marketing Strategy has a positive and significant effect on Purchasing Decisions. Loyalty does not have a positive and significant effect on Purchasing Decisions.
THE EFFECT OF PRODUCT VARIETY, DISCOUNT PRICE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION (CASE STUDY AT EDY DECORATION LAMONGAN)
The purpose of this study is to assess whether product variety, discount pricing, and service quality impact customer satisfaction at Edy Decoration Lamongan. A descriptive quantitative method was used, and participants were selected through purposive sampling. Data collection involved observations, interviews, and questionnaires. The results show that each of the three variables independently influences customer satisfaction. Collectively, they also have a significant effect. Notably, the discount price variable showed the strongest influence, highlighting its substantial role in boosting customer satisfaction.
THE EFFECT OF PRODUCT LABELING AS A MODERATION OF THE INFLUENCE OF PRODUCT PACKAGING ON THE PURCHASE INTENTION OF UMKM PRODUCTS (EXPERIMENTAL STUDY)
pork fat issue in certain products circulating in Indonesia. Several products such as noodles, milk, snacks and the like were found to contain raw materials gelatin, sorting, leatin and fat derived from pork, this condition triggered unrest in the community, especially Muslims, a number of people finally held a demonstration demanding the Indonesian government to guarantee a product free from pork fat. This study uses an experimental design method with a factorial design type, as many as 120 respondent data obtained by distributing questionnaires to students of the Faculty of Economics and Business Unisla Lamongan and the data was analyzed using SPSS version 16. The results of the study showed that the higher the effect of the halal label, the higher the influence of promotion on purchasing decisions, the lower the influence of promotion on purchasing decisions, the weaker it is in shaping consumer attitudes towards advertised products.
THE INFLUENCE OF MODERNIZATION AND PRODUCT INNOVATION ON SALES OF WOVEN FOLDING MAT INDUSTRY (CASE STUDY OF UD. ANUGRAH FOLDING MAT IN DAMPIT HAMLET, GEMPOLTUKMLOKO VILLAGE, SARIREJO DISTRICT, LAMONGAN REGENCY)
This study aims to analyze the effect of modernization and product innovation on the sales of folding mats at UD. Anugrah. In an increasingly competitive business environment, companies are required to continuously adapt by implementing modern technology and innovating their products to maintain and increase sales. This research uses a quantitative approach through survey methods by distributing questionnaires to 45 respondents consisting of consumers and business partners of UD Anugrah. The independent variables in this study are modernization (X1) and product innovation (X2), while the dependent variable is sales (Y). Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²) with the help of SPSS software. The results show that both modernization and product innovation have a significant partial and simultaneous effect on the sales of folding mats. Therefore, implementing more efficient technology and improving product design and quality have proven to be effective in boosting sales performance at UD. Anugrah.
THE INFLUENCE OF WORD OF MOUTH, PUBLIC RELATIONS, AND PRICE ON CUSTOMER PURCHASE INTENTION ON (UD. VICTORY MOTOR LAMONGAN)
This study aims to analyse the effect of word of mouth, public relations and price on customer buying interest at UD. Victory Motor Lamongan. The background of this research was conducted in a showroom that sells used motorbikes, because it is considered relevant in examining the variables being studied. The research method used is quantitative with multiple linear regression analysis techniques. The sample in this study amounted to 100 of the showroom customers selected by purposive sampling technique. The results of this study indicate that word of mouth has a significant effect partially and simultaneously, public relations has a significant effect simultaneously and has no effect partially, price has a significant effect partially and simultaneously has a significant effect. Price is the most dominant variable. The study provides recommendations for producers to maintain price quality to encourage buying interest decisions for used motorbike products in showrooms.
THE EFFECT OF SERVICE QUALITY AND SALES PROMOTION ON CUSTOMER LOYALTY MEDIATED PURCHASE DECISIONS (Case Study on Madinashop Lamongan Online Store)
This study aims to determine the effect of service quality and sales promotion on purchasing decisions mediated by customer loyalty at the Madinashop Lamongan online store. The sample in this study was 200 respondents. In this study, the population was 402. The data collection method in this study used the method of distributing questionnaires on Googlefoam to customers. The data analysis technique used was the first outer model analysis consisting of Convergent Validity Test, Discriminant Validity Test, Avarage Variance Extracted (AVE), Composite Reliability Test and Crombach's Alpha. The second test used an inner model analysis, namely the Determinaton Coefficient (R-Square), Path Coefficient. Based on the validity test and reliability test, the results of this study indicate that service quality has a significant positive effect on purchasing decisions, sales promotions have a significant positive effect on purchasing decisions, service quality has a significant positive effect on purchasing decisions through customer loyalty, sales promotions have a significant positive effect on purchasing decisions through customer loyalty .
THE EFFECT OF CAPITAL STRUCTURE, LIQUIDITY, COMPANY SIZE AND LEVERAGE ON FINANCIAL PERFORMANCE (STUDY OF COMPANIES LISTED ON THE JAKARTA ISLAMIC INDEX)
This research aims to examine the influence of capital structure, liquidity, company size and leverageoono the financial performance of companies listed on the jakarta islamic Index for the 2019-2023 period. The variable used to measure capital structure is (DER), the liquidity variable is measured by (CR), the company size variable is measured by (SIZE), and leverage is measured by (DAR). The variable used to measure financial performance is (ROA). The population of this research is jakarta islamic Index companies registered on the BEI for the 2019-2023 period with a total of 30 companies. The sampling method used was purposive sampling resulting 27 samples of companies being sampled and included in this research. This research uses a quantitative approach, using documentation and literature study methods in collecting data, using secondary data. The analysis tecnique used is multiple linear regression analysis and hypotesis testing and classical assumption tests are also carried out which include normality tests, multicolinearity tests, heteroscedasticity tests and autocorrelation tests. The findings of this study indicate that partially capital structure and leverage affect financial performance while liquidity and firm size have no influence on financial performance. Simultaneously, it shows that there is an influence between capital structure, liquidity, company size and leverage on financial performance.
ANALYSIS OF THE INFLUENCE OF PRICE AND SERVICE ON PURCHASE DECISIONS IN PRODUCT QUALITY MEDIA WOOD PROCESSING “UD APID JAYA FURNITURE” DISTRICT LAMONGAN
This study aims to analyze the effect of price and service on purchasing decisions with product quality as a mediating variable in the wooden furniture processing business UD. Apid Jaya in Lamongan Regency. The background of this study is based on the importance of understanding the factors that influence consumer decisions in choosing furniture products, especially in terms of price, service, and product quality. This study uses a quantitative approach with the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis method. The research sample consisted of 109 respondents who were consumers of UD. Apid Jaya. The results of the study indicate that price and service have a positive and significant effect on product quality, and product quality has a positive and significant effect on purchasing decisions. In addition, price and service also have a significant effect on purchasing decisions both directly and indirectly through the mediation of product quality. This study concludes that product quality plays an important role in strengthening the relationship between price and service on consumer purchasing decisions. These findings are expected to be strategic input for wooden furniture business actors in increasing competitiveness and customer satisfaction.
THE INFLUENCE OF PRODUCT DESIGN, PRODUCT PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF CURVA BOYS STORE PRODUCTS
Currently, Indonesian football in the modern era has begun to move forward into a large industry. This study uses quantitative, with a sample of 95 respondents who are customers of Curva Boys tore. The results showed that product design had a negative and insignificant influence on purchase decisions, price had a negative and significant influence on purchase decisions, product quality had a positive and significant influence on purchase decisions, and from testing the three variables, the relationship between product design (X1), product price (X2), and product quality (X3) on purchase decisions (Y), obtained a result of a most significant influence The dominant factor in the purchase decision (Y) is product quality (X3).
THE INFLUENCE OF INCENTIVES, WORKLOAD AND WORK ENVIRONMENT ON EMPLOYEE LOYALTY (CASE STUDY ON CV. KITCHEN HAS INDONESIAN CREATIONS)
This This study aims to determine the influence of Incentives, Workload and Work Environment on Employee Loyalty in CV. Kitchen Has Indonesian Creations is both partial, simultaneous and the most dominant variable. The sample from this study is all emmployees on CV. Kitchen Has Indonesian Creation which totals 42 employees with saturated sample types. This type of research uses causal associative quantitative. The method of collecting data through a questionnaire, using the Likert scale. The data analysis technique used validity test, reliability test, multiple linear regression analysis, determination coefficient (R2) test, t-test, and F test with SPSS version 27 tool. The results of this study show that the Incentive variable (X1) partially and significantly affects Employee Loyalty (Y), Workload (X2) partially does not have a significant effect on Employee Loyalty (Y), Work Environment (X3) partially and significantly affects Employee Loyalty (Y).
ANALYSIS OF THE MARKETING MIX (PRICE AND POMOTION) ON SALES GROWTH MEDIATED BY CUSTOMER SATISFACTION : A CASE STUDY AT UMKM CAKE AND BAKERY LOWAYU DUKUN GRESIK
This study aims to investigate the influence of the marketing mix (price and promotion) on sales growth, mediated by customer satisfaction, in UMKM Cake ‘n Bakery Lowayu, Dukun, Gresik. A quantitative approach was used with a sample of 150 customers. The data were collected through questionnaires and analyzed using the Partial Least Squares Structural Equation Model (PLS-SEM) technique using SmartLPS 4.0. The results reveal that price and promotion have significant direct effects on sales growth. The price variable shows a path coefficient of 0.315 (t-statistic = 3.214, p = 0.001), and promotion has a coefficient of 0.412 (t-statistic = 4.102, p < 0.001). Both also have significant indirect effects via customer satisfaction (price: 0.276, t-statistic = 3.276, p < 0.001; promotion: 0.325, t-statistic = 3.918, p < 0.001). Meanwhile, customer satisfaction has a significant direct effect (t-statistic = 5.100, p <
THE EFFECT OF INFLUENCER MARKETING AND CUSTOMER REVIEWS ON CONSUMERS’ PURCHASE INTENTION OF WARDAH BEAUTY PRODUCTS THE MEDIATING ROLE OF BRAND IMAGE IN THE GERBANGKERTOSUSILA REGION (STRUCTURAL EQUATION MODELING (SEM) METHOD – PATRIAL LEAST SQUARE (PLS)
The purpose of this study is to analyze the influence of Influencer Marketing and Customer Reviews on the Purchase Intention of Wardah beauty products, mediated by Brand Image, in the Gerbangkertasusila area (Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo, and Lamongan). This research employs a quantitative approach using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS 3 software. A total of 200 respondents were selected through purposive sampling. The results indicate that Influencer Marketing (X1) and Customer Reviews (X2) have a positive and significant effect on Purchase Intention (Y). Furthermore, Brand Image (Z) significantly mediates the influence of Influencer Marketing and Customer Reviews on the Purchase Intention of Wardah beauty products. This study reinforces the importance of brand image and customer opinions in digital marketing strategies, especially for beauty products that are highly influenced by consumer trust and perception.
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND PROMOTION ON CUSTOMER SATISFACTION AT CAFFE ANGKRINGAN SAKKAREPMU
This study aims to analyze the influence of service quality, price, and promotion on customer satisfaction at Caffe Angkringan Sakkarepmu. The background of this research is based on the increasingly intense business competition. The growing number of similar businesses has pushed business owners to make optimal efforts to attract customers and provide satisfaction. This research employs a quantitative approach. Data collection methods include interviews, questionnaires, and observations. The population in this study consists of the customers of Caffe Angkringan Sakkarepmu, with a sample of 100 respondents selected using random sampling. The research results show that service quality, price, and promotion have a significant effect on customer satisfaction both partially and simultaneously. Among the three variables, promotion is found to be the most dominant influencing factor. This study recommends that business owners pay close attention to these three variables, as their synergy can enhance customer satisfaction and thus help the business survive and grow.
THE INFLUENCE OF ACCESSIBILITY, SERVICE QUALITY, AND TRUST LEVEL ON USER SATISFACTION (A STUDY AT THE LAND OFFICE OF LAMONGAN REGENCY)
This study aimed to analyze the influence of accessibility, service quality, and trust level on user satisfaction at the Land Office of Lamongan Regency. Using a quantitative approach, data were collected from 97 service users through questionnaires. Multiple linear regression analysis was conducted using SPSS. The results indicated that accessibility, service quality, and trust level each had a positive and significant partial effect on user satisfaction, with accessibility being the most dominant factor. Simultaneously, the three independent variables significantly influenced user satisfaction, as demonstrated by the F-value of 65.271 and a significance level of 0.000. The coefficient of determination (R²) showed that 67.8% of the variation in user satisfaction could be explained by these three variables. These findings suggest that improving accessibility, maintaining service quality, and building public trust are essential strategies for enhancing user satisfaction in land-related public services.
THE EFFECT OF PRODUCT QUALITY, PRICE, PROMOTION AND SERVICE QUALITY ON PURCHASE DECISIONS AT FAIZZAH OLSHOP CLOTHING STORE IN LAMONGAN
This study aims to determine the effect of product quality, price, promotion, and service quality on purchasing decisions at the Faizzah Olshop Clothing Store in Lamongan. This study uses a quantitative approach with a survey method. Data were collected by distributing questionnaires to consumers who had made purchases at Faizzah Olshop. The number of samples in this study was 90 respondents , with a saturated sampling technique. Data analysis was carried out using multiple linear regression with the help of SPSS. The results showed that product quality, price, promotion, and service quality simultaneously had a significant effect on purchasing decisions. Partially, the four variables also had a significant effect on purchasing decisions. Among all variables, service quality is the most dominant factor in influencing consumer purchasing decisions. The coefficient of determination (R²) value of 0.792 indicates that 79.2% of the variation in purchasing decisions can be explained by the four variables, while the rest is influenced by other factors outside this research model. These findings imply that improving service quality, appropriate pricing, effective promotion, and consistent product quality are very important to improve consumer purchasing decisions.
INFLUENCE OF MARKETING MIX (PRICE AND PRODUCT QUALITY) ON HANASUI BRAND SKINCARE CUSTOMER DECISIONS MEDIATED BY BRAND IMAGE
Skincare in English Skin means skin and Care means caring or taking care of Skinacare is a series of activities that help skin health that support the appearance and maintain the condition of our skin. This study aims to determine the effect of price and product quality on hanasui brand skincare customer decisions mediated by brand image. This study uses a type of quantitative research with a sample of 96 samples using the smart PLS method. The results stated that the variables Price (X1) and Product Quality (X2) had a singnificant positive effect on customer decisions (Y) and Price (X1) and Product Quality (X2) had a singnificant positive effect on Brand Mind (Z). Brand Mind (Z) has a singnificant positive effect on customer decisions (Y). In the mediation test, the variable Price (X1) has a significant positive effect on Customer Decisions (Y) which is mediated by Brand Image (Z). Product Quality variable (X2) has a singnificant positive effect on Customer Decisions (Y) mediated by Brand Image (Z).
THE EFFECT OF ATTRACTIVENESS, SERVICE QUALITY, PROMOTION AND PRICE ON VISITOR SATISFACTION AT THE ORO-ORO OMBO MANTUP SWIMMING POOL TOURISM IN LAMONGAN
This study aims to determine the effect of attractiveness, service quality, promotion, and price on visitor satisfaction at the Oro-Oro Ombo Mantup Lamongan Swimming Pool Tourism. This study uses an associative quantitative approach with accidental sampling techniques and involves 230 respondents as research samples. The data analysis technique used is multiple linear regression with the help of SPSS software. The results of the study indicate that attractiveness (X1), service quality (X2), promotion (X3), and price (X4) simultaneously have a significant effect on visitor satisfaction. Partially, each variable also shows a significant effect, where the service quality variable has the most dominant effect on visitor satisfaction with the highest regression coefficient value. The coefficient of determination (R²) of 0.528 indicates that 52.8% of the variation in visitor satisfaction can be explained by the four variables. These results imply that tourism managers need to pay more attention to improving service quality and strengthening promotion strategies and price adjustments so that visitor satisfaction increases.
THE EFFECT OF PRODUCT VARIATION, TASTE, PRICE, AND SERVICE QUALITY ON REPURCHASING DECISIONS IN MILLENNIAL SNACKS UMKM (CASE STUDY OF KEDUNGPRING MILLENNIAL SNACKS)
This study aims to analyze the effect of product variation, taste, price, and service quality on repurchase decisions at UMKM Jajanan Milenial Kedungpring. The study used a quantitative approach with a survey method on 292 active consumer respondents. Data analysis was carried out using multiple linear regression using SPSS. The results showed that simultaneously the four variables had a significant effect on repurchase decisions. Partially, product variation, taste, and service quality had a significant positive effect. However, the price variable did not have a significant effect. The implications of these results indicate that UMKM need to prioritize product innovation, taste consistency, and improving service quality to build consumer loyalty.
THE EFFECT OF PERSONAL SELLING, ADVERTISING, AND PRODUCT DIFFERENTIATION ON CONSUMER PURCHASE DECISIONS CASE STUDY ON MS18 MIE AYAM MANTAP
This study aims to determine the effect of personal selling, advertising, and product differentiation on consumer purchasing decisions, a case study on MS18 Mie Ayam Mantap. In this study, the population used was the nonprobability sampling technique. The sample used the Hair formula, (2019) which suggests that the number of samples taken depends on the number of indicators multiplied by 5 to 10. Based on the calculations above, 160 respondent samples were obtained that could represent consumers who made purchases at the MS18 Mie Ayam Mantap restaurant. The data collection method in this study used observation, questionnaires, and interviews. The data analysis techniques used were validity testing, reliability testing, multiple linear regression analysis, determinant coefficient testing, t-test and f-test. The results of the study based on the t-test showed that personal selling had a t count of -4.732 <-1.975, so H₀ was accepted and Ha was rejected, Advertising had a t count of 9.709> 1.975, so H₀ was rejected and Ha was accepted. Product Differentiation has a t count of 2.577 > 1.975, so H₀ is rejected and Ha is accepted. The results of the F test show the significance value of Personal Selling, Advertising, and Product Differentiation from the F test with an F-count value of 44.529 and a significance value of 0.000. Indicates a positive and significant influence partially and simultaneously on purchasing decisions. From the results of multiple linear regression, the largest beta coefficient value is in the advertising variable (x2) which is 0.694. This shows that advertising is the most dominant variable influencing purchasing decisions.
THE EFFECT OF RECEIVABLES TURNOVER, INVENTORY TURNOVER, AND WORKING CAPITAL TURNOVER ON FINANCIAL PERFORMANCE
Financial Performance is an analysis that is carried out to be able to see the extent to which the company carries out the company's activities by using the rules of financial implementation properly and correctly (Fahmi, 2012). Analysis of the company's financial performance can be used as material for evaluating the company in generating profits based on the financial activities it performs. This study aims to examine the effect of Receivables Turnover, Inventory Turnover, and Working Capital Turnover on Financial Performance in Industrial Sector Manufacturing Companies Listed on the Indonesia Stock Exchange for the 2020-2023 period. The sample in this study is 161 annual financial statements. This study uses a quantitative approach with the STATA analysis tool. Data analysis techniques include Descriptive Analysis, Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Test, and Model Selection Test to test and explain the relationship between research variables. The results of this study show that Receivables Turnover has a significant effect on Financial Performance, Inventory Turnover has no effect on Financial Performance, Working Capital Turnover has no effect on Financial Performance. This research contributes to companies to provide consideration in efforts to improve the company's Financial Performance. The results of this study also provide input to companies on the importance of the Receivables Turnover ratio for improving Financial Performance.
THE EFFECT OF TOTAL ASSET TURNOVER, DEBT TO EQUITY RATIO, CURRENT RATIO ON FINANCIAL PERFORMANCE
Financial Performance is an important indicator in assessing the success of a company. Financial Performance is a result or achievement of the company's management ability to manage its assets effectively in a certain time. The success or not of a company can be evaluated based on the financial activities that have been carried out. This study aims to examine the influence of TATO, DER, CR on Financial Performance in manufacturing companies in the Basic Materials sector listed on the Indonesia Stock Exchange for the 2020-2023 period. The sample in this study is 300 annual financial statements. This research uses a quantitative approach with the STATA analysis tool. Data analysis techniques include Descriptive Analysis, Classical Assumption Test, Hypothesis Test, and Model Selection Test to test and explain the relationship between research variables. The results of this study show that TATO has no effect on Financial Performance, DER has a negative effect on Financial Performance, CR has no effect on Financial Performance. This research contributes to companies to provide consideration in efforts to improve the company's Financial Performance. The results of this study also provide input to companies regarding the importance of DER ratios for improving Financial Performance.
THE INFLUENCE OF GENDER OF DIRECTORS AND BOARD OF COMMISSIONERS ON COMPANY VALUE IN FOOD AND BEVERAGE COMPANIES LISTED ON (BEI) 2019-2024
Leadership is a key factor in organizational success, where leaders act as role models and determine the direction of achieving goals. This study aims to empirically test the influence of female gender on the board of directors and the existence of a board of commissioners on company value. The study used a quantitative approach with a sample of 36 food and beverage companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2024 period. Data analysis was carried out through classical assumption tests, multiple linear regression, coefficient of determination (R²) tests, t tests, and F tests. The results of the study showed that partially the gender of the board of directors and board of commissioners had a significant effect on company value, indicated by the t significance value (X1 = 0.003; X2 = 0.005 <0.05) and the F significance value (0.02 <0.05). These findings indicate that gender diversity in leadership contributes to increasing company value.
Board of Commissioners on Company Value in Food
Beverage Companies Listed on (BEI) 2019-2024.
THE INFLUENCE OF INFORMATION ASYMMETRY, EARNINGS QUALITY AND TAX AVOIDANCE ON COMPANY VALUE
This study aims to examine the effect of information asymmetry, Earnings Quality and Tax Avoidance on Company Value (Empirical Study on Manufacturing Companies in the Food and Beverage Sub-Sector Listen on the IDX for the Period 2019-2023). Firm value is an often associated with stock prices. The sample of this study was determined using a purposive sampling technique covering 21 companies with a total of 110 observations. Secondary data were collected from audited annual reports and stock prices obtained from Yahoo Finance. The data analysis method used is panel data regression and descriptive statistics with the Stata 12 program. The result of simultaneous testing shows that information asymmetry, earning quality and tax avoidance simultaneously have a significant effect on firm value, with a determination coefficient value of 23.12%. Partially, information asymmetry has no significance, earning quality has a significant positive effect and tax avoidance has a significant positive effect on company value.
THE EFFECT OF QUICK RATIO, DEBT TO ASSET RATIO, AND DEBT TO EQUITY RATIO ON FINANCIAL PERFORMANCE
Financial Performance is an overview of a company's analysis in implementing the company's financial rules efficiently and effectively in producing cash positions and profits (Winarni and Novitasari, 2022). This study aims to examine the influence of QR, DAR, and DER on Financial Performance in manufacturing companies in the Consumer Non-Cycylical sector listed on the Indonesia Stock Exchange (IDX) for the 2022-2023 period. The sample in this study is 155 annual financial statements. This study uses a quantitative approach with the STATA analysis tool. Data analysis techniques include Descriptive Analysis, Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Test, and Model Selection Test to test and explain the relationship between research variables. The results of the study partially show that QR and DAR have no effect on financial performance. DER has a negative and significant effect on Financial Performance. Research contributes to the company to contribute to the company to provide consideration in efforts to improve the company's financial performance. The results of this study also provide input to companies regarding the importance of DER ratios for improving Financial Performance.